Recovery and training intelligence

Daily readiness for athletes who actually train.

ReForge brings recovery score, sleep, strain, workout logging, and coach-facing visibility into one premium control panel for CrossFit, functional fitness, and hybrid athletes.

Daily readiness control panelFast workout loggingOCR screenshot import

Recovery score

Today’s readiness

Optimized
87Optimized
Sleep7h 45m
HRV8.4 ms
Strain+12%
Resting HR54 bpm

Mission control

What should I do today?

Coach ready

Readiness driver

Sleep consistency

Next best action

Train as planned

Last session

Fran

Check-in streak

5 days

7-day load trend

Text equivalent: load peaked on Saturday and is stable heading into today.

Core platform

Built around the ReForge design system, not generic SaaS styling.

The site now leans into the same dark, disciplined, athlete-first language as the product: premium surfaces, restrained motion, coherent tokens, and product framing rooted in daily readiness.

01

Daily readiness control panel

Lead with the question athletes actually ask: how recovered am I, what drove that score, and what should I do about it today?

02

Fast premium workout logging

Quick log, structured entry, and premium review flows keep training data clean without turning logging into admin work.

03

Gym and coach visibility

Bring leaderboards, accountability, and recovery context into the box so coaches can act on more than attendance alone.

Product framing

The product story starts with readiness, not vague wellness.

ReForge is strongest when the homepage feels like a daily readiness control panel and clearly shows how training, recovery, logging, and gym insight connect.

Home dashboard

Mission control for today’s training decision

Recovery score, sleep, HRV, strain, and the recommendation engine all live in one coherent surface instead of fragmented dashboards.

Recovery 87
Sleep 7h 45m
Recommendation: train as planned

Workout logging

Quick enough to use every day

The logging flow is designed to feel structured and premium, with fast input, movement breakdowns, and clear recovery impact.

Quick log
Full structured entry
Recovery impact card

Gym layer

Useful to coaches, not just athletes

Surface readiness trends, check-in consistency, and performance patterns that help a gym improve engagement and retention.

Leaderboard
Coach snapshot
Retention signal

Workout import

Screenshot and OCR import should feel premium, not bolted on.

The design system calls out OCR import as a premium feature. The site should therefore show it as a core differentiator instead of hiding it deep in the roadmap.

01

Import from photo or screenshot

Make workout capture frictionless. ReForge should let athletes start with the WOD they already have on their phone.

02

Review low-confidence fields

OCR should visibly handle ambiguity and require review before bad data lands in the system.

03

Save a clean structured workout

The output should feed the same premium logging model used by manual entry, not a second-rate import experience.

Competitive position

Built for CrossFit and functional fitness. Not generic fitness apps.

The point is not to look like Whoop or Strava. The point is to win on readiness clarity, workout logging quality, OCR import, and gym relevance.

FeatureReForgeWhoopStrava
Daily readiness viewYesPartialNo
WOD-aware workout loggingYesNoNo
Screenshot import pipelineYesNoNo
Gym leaderboardsYesNoNo
Coach-facing recovery visibilityYesLimitedNo

Pricing

Simple pricing structure for launch.

Keep the commercial model clear: a free athlete entry point, a premium athlete plan, and a gym plan with genuine coach-facing value.

Free athlete

$0

Daily readiness view
Core recovery signals
Basic workout logging

Pro athlete

$12/mo

Advanced trends
Premium logging workflow
Priority OCR access

Gym

$79/mo

Leaderboards
Coach recovery snapshot
Gym engagement analytics

For gym owners

Bring ReForge into the box without adding admin drag.

The gym-facing layer is where retention, accountability, and differentiation start to compound. This should read like a premium coaching tool, not a generic reporting dashboard.

Boost athlete accountability with leaderboards and streaks.

Give coaches visibility into readiness, fatigue risk, and consistency.

Create a more premium gym experience without more spreadsheet admin.

Coach snapshot

Today’s recovery landscape

Athletes in green61%
Watchlist athletes5
Weekly check-ins89%
Team streak healthStrong

Get early access

Give athletes a premium daily readiness engine.

Launch with athlete tracking, premium workout logging, and gym-facing visibility. Then layer in OCR import, insights, and community features without rebuilding the brand system.